It can surprise you

Post date: Mar 20, 2012 9:24:17 AM

Day went well - but been another long one.

We were meant to be having a cricket match on the lawns of Parliament - with a team of parliamentarians versus an Arthritis invitation team the weather today really pout paid to that. Billy Bowden had come down to umpire and he had a lovely time!

Today we launched the second of our ad campaigns - this one on osteoarthritis

We have reused a metaphor that was last used by Arthritis New Zealand around 8 years ago but still has really high recall - it's like broken glass in your joints. Although not as high tech as the Matt Lockwood ad for half the cost the ad is pretty good!

I can report that Adrian and Simon have both seen and reported liking the ad which was a good morale boost for me!