 Today we launched the second of our ad campaigns - this one on osteoarthritisWe have reused a metaphor that was last used by Arthritis New Zealand around 8 years ago but still has really high recall - it's like broken glass in your joints. Although not as high tech as the Matt Lockwood ad for half the cost the ad is pretty good! I can report that Adrian and Simon have both seen and reported liking the ad which was a good morale boost for me! We were meant to be having a cricket match on the lawns of Parliament - with a team of parliamentarians versus an Arthritis invitation team the weather today really pout paid to that. Billy Bowden had come down to umpire and he had a lovely time! Day went well - but been another long one. |
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