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Holy guacamole

posted 30 Jan 2015, 00:28 by Sandra Kirby
Heard a fascinating article on radio today as I did my third visit to Whanganui in the same month.  Anyway this weekend is the American Super Bowl - apparently this is the second biggest food eating weekend in the US.  Thanksgiving is the biggest.  Super Bowl food is however quite specific - pizza, buffalo wings, guacamole.  Around 31million kg of guacamole - which is around 158million avocados.  
In 2002 the Hass avocado board thought there weren't enough avocados being eaten so did a campaign to link guacamole to the Super Bowl. Was successful - increased avocado consumption more than 10fold.  
I hope there was more to the campaign than this ad